Move Your Mission Forward
10 strategic areas we can cover in our content audit
1. Content Inventory: You can’t optimize what you can’t see. We’ll dig deep to identify everything you have — web pages, blog posts, articles, videos, infographics, and beyond — so you know exactly what’s working for you... and what’s just taking up space.
2. Content Quality Assessment: Average content doesn’t cut it anymore. We’ll rigorously assess your content’s accuracy, relevance, engagement, readability, and brand alignment — and expose where it’s falling short of the high standard your audience expects.
3. Messaging: Clear, compelling messaging isn’t optional — it’s the difference between being noticed and being ignored. We’ll pressure-test your content to see if it’s truly landing with your audience, uncover where your messaging is falling flat or drifting off-brand, and show you exactly how to recalibrate it to drive real engagement and action.
4. Audience Analysis: If you’re talking to everyone, you’re connecting with no one. We’ll map out exactly who your content is reaching today versus who it should be reaching — and show you where critical gaps are costing you opportunities.
5. Content Pace: Content that’s too slow falls behind; content that’s too fast burns out teams. We’ll break down your market’s expectations and help you find the right rhythm — so you can stay visible without sacrificing quality or sanity.
6. Content Engagement and Interaction: Assessing how users interact with the content doesn’t have to be a mystery. We’ll dive into the different forms of engagement to determine your real influence — the level your market is engaging with your content.
7. Content Performance Metrics: It’s not about vanity metrics — it’s about results. We’ll dig into the hard data — page views, time on page, bounce rates, social shares, and conversions — to separate what's actually performing from what’s just making noise.
8. Competitor Analysis: If you don’t know how you stack up, you’re giving your competitors the advantage. We’ll break down exactly where you’re leading, where you’re lagging, and how to outshine everyone else in your space.
9. Content Lifecycle: Old, outdated content can quietly kill your credibility. We’ll audit where each piece stands — showing you what needs refreshing, what can be repurposed, and what’s better off retired for good.
10. Content Gaps and Opportunities: This is our sweet spot. We will uncover missing content topics or areas where additional content could be developed to meet audience needs or fill strategic gaps.
Our content audit thoroughly examines 10 key strategic areas to optimize your content performance so you can drive your mission forward.
Research indicates that companies with a documented content strategy—often informed by regular audits—are more likely to see success in their content marketing efforts.
An effective content audit will:
Uncover gaps and opportunities you didn’t know about
Reveal a pathway to influencing your market in a deeper capacity
Streamline content strategy leading to more efficient use of resources and improved ROI
Enhance market engagement and drive revenue growth
Content Engagement Audit Pricing
Our content engagement strategy audit pricing is based on several factors, including the size and complexity of your company's content assets, the depth of the analysis required, and the specific objectives of the audit.
We’ll provide you a custom quote after our initial discovery call.
Here’s how we typically approach pricing:
Size of the Company: We adjust our pricing based on the size of your company, as larger organizations typically have more content and more complex content ecosystems. A larger organization might require a more comprehensive audit, which involves analyzing more content across various platforms, departments, and markets.
Scope of Work: The scope is usually defined by the amount of content to be reviewed, the number of platforms (website, social media, blogs, etc.), and the level of detail needed (e.g., keyword analysis, content performance metrics, competitor analysis). A more extensive scope leads to higher costs.
Objectives and Deliverables: We will also price based on the specific outcomes you want, such as a basic content inventory, a detailed content gap analysis, or strategic recommendations.
Essentially, more in-depth audits that provide actionable insights and strategic recommendations typically will cost more.
We are prepared to cover all 10 areas listed above, but not all clients want or need all 10.
We are excited to learn more about your mission and discover how we can help increase your content’s engagement.
